After you have your key messages written, go back and write at least two supporting points for each. For example: Key Message: " PR Princess tiaras are made of the finest quality rhinestones and are handcrafted by artisans dedicated to their craft.
" A key message is the number one thing you want your audience to remember or do as a result of your presentation. Some experts call it the big idea, the core of your presentation or the proposition. Start planning your presentation by deciding on your key message. Phase 1: Brainstorm key message concepts with internal stakeholders. Whenever possible, work with your organizations communication staff to hold a key message development brainstorm session.
Include internal stakeholders who ultimately need to approve the key messages. Key messages are the core messages you want your target audience to hear and remember. They create meaning and headline the issues you want to discuss. They allow you to control communications, enhance relationships with your target audiences and are an important feature of a PR campaign.
While key messages tied to your mission, values and brand may be longlasting, youll want to routinely revisit statements to ensure they still meet your and audience needs, as well as reflect current marketplace dynamics. Key Messages. Key messages include a handful of overarching points that you want to convey. When I write plans, this is often in bulleted format, with each message being a sentence or two.
If your product or service is technical, consider creating a series of supporting messages to drive home each main point. Roughly six years ago, I wrote a guest post for Kami Huyses blog about the role of messaging in public relations at the time, the term key Developing key messages is the first and perhaps most important step in PR.
If a PR campaign fails, theres a good a chance it might be due a weak or nonexistent key message. If journalists dont report what you desire, before you blame them, check if you properly developed and reenforced a key message. Key messages are the foundation of a strong PR and communication strategy.
They will help to ensure your target audience views your business in a certain way and can help to build greater brand awareness.
Key messages also provide a structure for the rest of the information you want to include in your presentation or media interview. All the information you want to include should support your key messages.